By Skills4Good Media Team
2017 February 2
We're thrilled that our CEO & Co-Founder Josephine Yam was featured in the Edmonton Journal's Business Section / Capital Ideas! She was asked: What is the best way to test a business idea? Here's what Josephine shared:
“Experiment by creating quick and dirty prototypes of your product and rapidly getting them into the hands of your target customers. You can test ‘prototype A’ with specific features to one set of customers. Simultaneously test ‘prototype B’ with different features to another set. By experimenting, you will learn which features your customers love and which they don’t care about. Getting more accurate data of your customer needs is better than merely asking hypothetical ‘what if’ questions."