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  • Skills4Good/B3 CEO & Co-Founder Featured in Edmonton Journal

Skills4Good/B3 CEO & Co-Founder Featured in Edmonton Journal

By Skills4Good Media Team

2017 February 2

We're thrilled that our CEO & Co-Founder Josephine Yam was featured in the Edmonton Journal's Business Section / Capital Ideas! She was asked: What is the best way to test a business idea? Here's what Josephine shared:

“Experiment by creating quick and dirty prototypes of your product and rapidly getting them into the hands of your target customers. You can test ‘prototype A’ with specific features to one set of customers. Simultaneously test ‘prototype B’ with different features to another set. By experimenting, you will learn which features your customers love and which they don’t care about. Getting more accurate data of your customer needs is better than merely asking hypothetical ‘what if’ questions."

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The Research Innovation Commercialization Centre is one of the Regional Innovation Centres of Ontario’s innovation ecosystem. It’s part of the Ontario Network of Entrepreneurs (ONE) to help Ontario technology entrepreneurs compete and win in the global marketplace.

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